At the January 2013 meeting Christian Patterson, the state’s first APR+M, along with Wendy Powell, of the Medical Assurance Company of Mississippi Insurance Services, are recognized for their achievements in attaining APR status by Carol Blanton, of the Southern Public Relations Federation.

At the January 2013 meeting Christian Patterson, the state’s first APR+M, along with Wendy Powell, of the Medical Assurance Company of Mississippi Insurance Services, are recognized for their achievements in attaining APR status by Caron Blanton, of the Southern Public Relations Federation.

Become an APR
Where your career in public relations takes you is based on individual drive, determination and diligence. The Accredited in Public Relations (APR) designation proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

APR Value
The APR credential is valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the public relations profession itself.

  • Recognized Standard
    Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark. Granting of APR is overseen by the Universal Accreditation Board.
  • Promotes Lifelong Learning
    All APRs are required to complete continuing education programs, pursue volunteer work or pursue other professional development activities to keep their skills sharp and their Accredited status active.
  • Career Enhancement
    Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency; as such, it reflects a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation.
  • Positive for Public Relations
    Our profession is among the most misunderstood and criticized. Through their high professional and ethical standards, Accredited professionals contribute to greater understanding of public relations as a vital management function, and undermine those who would refer to our craft as spin, our professionals as flacks, and our currency as misrepresentation and disinformation.

Earning your APR designation is a three-step process:

  1. You’ll need to submit your application,
  2. sit for a readiness review, and
  3. take a computer-based test.

The APR cost is $385, but PRAM Central will reimburse successful candidates $100 of this fee once they’ve successfully completed the APR process. The Southern Public Relations Federation will reimburse successful candidates an additional $100 after they’ve completed the process. The Universal Accreditation Board offers specific information regarding accreditation and the examination.

Interested in Accreditation? Email Christian Patterson, APR+M, PRAM Central’s Career Development Coordinator for assistance through the process and as a local resource.

PRAM Central Chapter Accredited Members

  • Erin Barham, APR
  • Sandi Beason, APR
  • Jim Beaugez, APR
  • Caron Blanton, APR
  • Alana Bowman, APR
  • Mary Margaret Busby, APR
  • Nicole Bradshaw, APR
  • Celeste Cade, APR
  • Susan Christensen, APR
  • Shannon Coker, APR
  • Jean Cook, APR
  • Judy Ferguson, APR
  • Michael Flood, APR
  • Patrice Guilfoyle, APR
  • Vicki Harper-Blake, APR
  • Lisa Hathorn, APR
  • Mara M. Hartmann, APR
  • Elaina Jackson, APR
  • Jon Kalahar, APR
  • Lil McKinnon-Hicks, APR
  • Christian Patterson, APR+M
  • Kara Paulk, APR
  • Douglas Perret Star, Ph.D., APR
  • Wendy Polk, APR
  • Wendy Powell, APR
  • Donna Ritchey, APR
  • Kathryn Rodenmeyer, APR
  • Kassi Rushing, APR
  • Shirley Walker Rutland, APR
  • Philip Shirley, APR
  • Lisa Shoemaker, APR
  • Sheila Skipper, APR
  • Yvonne Sorge, APR
  • Patti Wade, APR