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Director of Marketing, Mississippi Children’s Museum

by Sandi Beason

Title: Director of Marketing

Date: June 1, 2016

Full-Time

Reports to: President/CEO

 

Summary

Responsible for organizing and managing the marketing department, with special emphases on public relations. Works with staff and volunteers to creatively promote the museum’s mission-based and attraction-based messages to statewide and regional audiences to increase the impact and influence of the Mississippi Children’s Museum (MCM).

 

Principal Accountabilities:

  • Responsible for conducting and overseeing a full range of marketing activities for internal and external audiences including promoting a positive public image for all aspects of the Mississippi Children’s Museum
  • Oversee the creation and implementation of a strategic marketing and communications strategy to increase awareness, visitation, attendance, membership, revenue, and philanthropic support
  • Oversee and train staff, volunteers, and interns working in the marketing department
  • Manage budget and financial activities for the marketing department

 

Public Relations: 30%

  • Plan, manage, and evaluate company-wide communication strategies to ensure effective communication to the community
  • Manage public relations strategies, including press conferences, media advisories, calendar announcements, digital and printed communications, website, and social media content, to ensure consistency and accuracy
  • Content development, public relations strategies, and campaign development for the Mississippi Children’s Museum-Meridian project
  • Pursue speaking engagements to promote MCM’s mission and attractions
  • Ensure that the museum’s message reaches diverse target audiences

 

Writing & Editing: 30%

  • Serve as managing writer and editor of all museum publications
    • Write, edit, and review content for external and internal communications
    • Collaborate with other departments to generate story ideas, solicit interview participation, and create publication content
  • Develop, write, and contribute related articles to family and educational publications
  • Assist development department in the creation of proposals for sponsorship asks
    • Create compelling messaging to increase philanthropic support
  • Collaborate with education staff to produce internal and external resources that will guide the direction of the museum’s exhibits, programs, and services
    • Develop and deploy high quality messages about play/inquiry based learning strategies

 

 

Media Relations: 20%

  • Manage all media relations efforts to obtain optimum media coverage
  • Responsible for informing the media of up-coming events and new opportunities
  • Develop and maintain a comprehensive and up-to-date media and community partner list to receive communications from the museum
  • Required attendance at all major museum events to manage media interactions
  • Pursue radio and television community shows to promote MCM’s mission and attraction-based events

 

Advertising: 20%

  • Leads the development and implementation of special advertising promotions
  • Manage local and outer market advertising budget
    • Updates budget and manages changes to the budget throughout the year
  • Develop and maintain a comprehensive and up-to-date list of media outlets and rate-cards for local and out of market advertising opportunities
  • Serve as point-of-contact for all account executives for media outlets
  • Negotiate best price for each placement
  • Ensures the museum’s image and brand is representative of the diverse audiences we serve
  • Maintain records of MCM’s press, publications, printed materials, and advertising
  • Assist in the creation and tracking of ROI documentation for donor supported activities

 

Qualifications and Skills:

  • Bachelor’s degree is required. Two years of successful demonstrated management or leadership experience in a museum, pre-school, elementary school, day care or camp organization is preferred.
  • A commitment to informal education and experiential-learning
  • Flexible hours and willing to travel
  • Proven ability to provide outstanding customer service in fast-paced setting and act quickly in a challenging situation
  • Proven ability as an enthusiastic team leader and mentor committed to staff learning and development
  • Proven ability to initiate and follow-through on projects independently
  • Proven ability to work with diverse public

 

The Mississippi Children’s Museum is a 501(C)3 organization with the mission of providing unparalleled experiences that ignite a thirst for discovery, knowledge, and learning in all children. To apply, please submit cover letter, resume and the names and addresses of three or more professional references to:

  • email: careers@mcm.ms
  • fax: (601) 709-2603
  • mail: Mississippi Children’s Museum, Attention: Careers PO Box 55409, Jackson, MS 39296

University of Mississippi Medical Center looking for a Senior Marketing Specialist

by admin

The University of Mississippi Medical Center (UMMC) is looking for a Senior Marketing Specialist.

Position Summary:
Provides planning, development, and coordination of internal and external communication projects, programs, and events to statewide and regional audiences. Works to support the UMMC missions of education, research, and healthcare.

Education and Experience:

  • Bachelor’s degree in journalism, communication, marketing, or related field
  • Three years of related experience
  • Work requires creative thinking and writing, superior written and verbal communication skills, and the ability to work independently and with a diverse group of people and departments. Must be able to plan, develop, and coordinate multiple projects in fast-paced environment. Must have working knowledge in conducting interviews, research methodology, and applying principles and applications. Needs working knowledge and experience of website construction and web-based communication tools.

Apply online at umc.edu. Search req no. 83728.

https://careers.umc.edu/applicants/Central?quickFind=97963

Marketing Coordinator – Magnolia FCU in Jackson

by Sandi Beason

Magnolia Federal Credit Union is hiring a Marketing Coordinator in its Jackson office. This person will assist the head of Marketing by coordinating and executing the company’s marketing, communications and public relations.

Major Duties and Responsibilities

  • Adheres to annual marketing plan and budget while coordinating the development of the company’s promotions and special events.
  • Develop and maintain proficiency in various software programs for production, design and tabulation of various marketing pieces and research materials. This includes maintenance of the website and other internal systems use for promotion of the company. Additionally, this includes developing and maintaining the ability to manage and update Space Age web and home banking site.
  • Assist in the business development of the company, to include participating in business development activities focused on increasing customer and potential customer awareness of the company’s products/services.
  • Creates and manages comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility and membership. Monitors trends in social media–tools, trends, and applications–and appropriately applies that knowledge to increasing the use of social media by Magnolia Federal Credit Union members and potential members. Manages online communities on the credit union’s behalf using, but not limited to Facebook, My Space, You Tube, Twitter, Pinterest, Google+, and other social media, by uploading relevant content daily while tracking metrics and relevant conversations. Incorporates captivating social networking and interactive media features into all marketing delivery channels and messages when appropriate. Measures the impact of social media on the overall marketing efforts.
  • Assists with copywriting to include but not limited to writing, editing, and proofreading content as part of the production of assigned digital, print, and other projects
  • Coordinate the marketing research for the organization. This includes the annual member survey, closed account surveys, phone interviews, and the evaluation of marketing and public relations campaigns.
  • Coordinate and execute a financial literacy program at participating schools.
  • Responsible for the development and management of the company’s youth and teen programs. This includes special events, marketing materials and tracking of the programs.
  • Participate in public and community relations activities to promote the company.
  • Manage the promotion and participation in the credit union’s fundraising efforts including but not limited to food drives, Credit Union for Kids, charity walks, etc.
  • Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control

Experience

Two to five years of similar or related experience, including time spent in preparatory positions.

Computer experience necessary in the following software – Microsoft Word, and Excel. Graphic design experience preferred in Photoshop, other Adobe Creative software.

Education/Certifications/Licenses

A two-year college degree or completion of a specialized course of study at a business or trade school.

Interpersonal Skills

A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers, direct and indirect reports and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.

Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not a contract and should not be construed as a guarantee of employment for any specific period of time.

Magnolia Federal Credit Union is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color, religion, sex/gender, national origin, disability, age, or any other category protected

Job Type: Full-time

Required experience:

  • Marketing: 2 years

For more information or to apply, please click here.

Phi Theta Kappa Honor Society seeking a Social Media and Graphic Design Coordinator

by admin

The Phi Theta Kappa Honor Society, based in Jackson, MS, is looking for a Social Media and Graphic Design Coordinator.

POSITION DESCRIPTION

TITLE: Social Media and Graphic Design Coordinator

REPORTS TO: Director of Marketing and Communications

FLSA STATUS: Exempt

WORK LOCATION: Headquarters

DATE: October 30, 2017

OBJECTIVE: To provide leadership, development, and continual improvement of Phi Theta Kappa’s social media strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Write and design content for all social media channels while maintaining Society branding.
  • Develop and execute the strategic content schedule for social media.
  • Serve as subject matter expert on emerging social media platforms, and make recommendations on how the Organization can best utilize the technology.
  • Responsible for reporting analytics for all social media channels.
  • Create and implement advertising campaigns on social media channels and manage an advertising budget with guidance from the Content Manager and/or Director of Marketing and Communications.
  • Responsible for monitoring and engaging in online conversations with constituents, including responding to questions and comments; coverage on nights, weekends, and holidays will be expected.
  • Train colleagues, specifically staff, International Officers, Social Media Ambassadors, and other groups, as needed to use social media in a cohesive and beneficial way.
  • Create compelling concepts, layouts, and final art for a wide variety of marketing materials.
  • Collaborate with internal departments for design visions and goals.
  • Facilitate design improvements using knowledge of best practices, the Organization’s marketing and communications history, target audiences, and current design trends.
  • Understand the Marketing and Communications strategies and project plans and provide create direction and multiple solution options.
    Support implementation of the strategic plan.

QUALIFICATIONS/REQUIREMENTS:

  • Bachelor’s degree in marketing, journalism, communications, or related field and one year of related social media and graphic design experience, or associate’s degree and three years of related social media and graphic design experience.
  • Technical knowledge and understanding of multiple social media platforms, metrics, and tracking.
  • Excellent skills in Adobe Creative Studio.
  • Knowledge of image supply sources, copyright, and registered image uses.
  • Demonstrated ability to organize, manage, prioritize, and set goals and meet established deadlines.
  • Professional written and verbal communication, organizational, and interpersonal skills.
  • Ability to effectively perform and manage a variety of tasks simultaneously.
  • Ability to work some irregular hours as needed, including nights and weekends.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

Interested candidates should email a cover letter and resume to humanresources@ptk.org.

Clarion Ledger hiring a digital producer

by Sandi Beason

The Clarion Ledger and Hattiesburg American are seeking a digital producer who will bring fresh content, multimedia and multi-platform ideas, and technical know-how to our newsrooms.

The digital produce will contribute to and assist in the packaging of news, sports and feature content across our mobile, desktop, social and video platforms. As part of the Digital Optimization Team, this position is crucial in our ongoing efforts to engage a broader audience online.

 

Duties for the digital producer will include:

 

  • Managing the home page, story pages and high traffic landing pages.

  • Ensuring content is properly optimized, including links, video and photo galleries, before publication.

  • Writing engaging social posts that attract audiences and encourage readers to interact with social content.

  • Learning about our audience and consistently delivering an engaging mix of content from a variety of sources.

  • Experimenting with new storytelling techniques and sharing effective methods with the entire newsroom

  • Paying attention to ChartBeat and real-time metrics to optimize the user experience on trending content.

  • Assisting in online coverage of major news events, breaking news and severe weather to ensure high quality consistent community coverage online.

  • Creating and editing stories and videos to enhance online coverage for all platforms.

  • Aggregating content to increase user engagement.

  • Updating and interacting with fans/followers on multiple social media platforms as we grow our audience.

Skills and abilities desired for this position include:

  • Excellent verbal and written communication skills.

  • Multitasks between several projects and as news develops.

  • Serves in a lead role in certain digital or newsroom projects.

  • Knowledgeable about industry trends and being willing to experiment with them.

  • Troubleshoots and resolves problems.

  • Self-starter. Determines and develops approach to solutions.

  • Experience working on a news website.

  • At least basic knowledge of HTML.

  • Maintain an active presence on platforms like Facebook, Twitter, Instagram, Reddit and Snapchat.

  • Have an eye for detail and a passion for digital storytelling.

  • Be willing to experiment with new techniques such as interactive data visualization tools, messenger bots and more.

  • Thriving in a fast-paced environment.

  • Knowledge of SEO best practices while being mindful of AP style.

  • Knowledge of accepted aggregation practices while being mindful of copyright law.

The ideal candidate will have:

  • A Bachelor’s in Communications, Journalism or equivalent in experience and education.

  • At least two years of experience writing SEO headlines.

  • Experience with storytelling techniques on multiple platforms.

  • Experience with content management systems, basic HTML, video editing, simple photo editing.

The Clarion Ledger and Hattiesburg American are part of the USA TODAY NETWORK. Both are award-winning newspapers with experienced journalists who love their work and the communities they serve. The Clarion Ledger is a Pulitzer Prize-winning newspaper based in Jackson, Mississippi. It is also the state’s largest digital news operation and one of the top digital sites in the USA TODAY NETWORK. The Hattiesburg American is located in Hattiesburg, Mississippi, home of the University of Southern Mississippi. The college town is part of a fast-growing, prosperous part of the Magnolia State located less than 90 minutes from the Gulf Coast.

Click here to apply