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Director of Marketing, Mississippi Children’s Museum

by Sandi Beason

Title: Director of Marketing

Date: June 1, 2016


Reports to: President/CEO



Responsible for organizing and managing the marketing department, with special emphases on public relations. Works with staff and volunteers to creatively promote the museum’s mission-based and attraction-based messages to statewide and regional audiences to increase the impact and influence of the Mississippi Children’s Museum (MCM).


Principal Accountabilities:

  • Responsible for conducting and overseeing a full range of marketing activities for internal and external audiences including promoting a positive public image for all aspects of the Mississippi Children’s Museum
  • Oversee the creation and implementation of a strategic marketing and communications strategy to increase awareness, visitation, attendance, membership, revenue, and philanthropic support
  • Oversee and train staff, volunteers, and interns working in the marketing department
  • Manage budget and financial activities for the marketing department


Public Relations: 30%

  • Plan, manage, and evaluate company-wide communication strategies to ensure effective communication to the community
  • Manage public relations strategies, including press conferences, media advisories, calendar announcements, digital and printed communications, website, and social media content, to ensure consistency and accuracy
  • Content development, public relations strategies, and campaign development for the Mississippi Children’s Museum-Meridian project
  • Pursue speaking engagements to promote MCM’s mission and attractions
  • Ensure that the museum’s message reaches diverse target audiences


Writing & Editing: 30%

  • Serve as managing writer and editor of all museum publications
    • Write, edit, and review content for external and internal communications
    • Collaborate with other departments to generate story ideas, solicit interview participation, and create publication content
  • Develop, write, and contribute related articles to family and educational publications
  • Assist development department in the creation of proposals for sponsorship asks
    • Create compelling messaging to increase philanthropic support
  • Collaborate with education staff to produce internal and external resources that will guide the direction of the museum’s exhibits, programs, and services
    • Develop and deploy high quality messages about play/inquiry based learning strategies



Media Relations: 20%

  • Manage all media relations efforts to obtain optimum media coverage
  • Responsible for informing the media of up-coming events and new opportunities
  • Develop and maintain a comprehensive and up-to-date media and community partner list to receive communications from the museum
  • Required attendance at all major museum events to manage media interactions
  • Pursue radio and television community shows to promote MCM’s mission and attraction-based events


Advertising: 20%

  • Leads the development and implementation of special advertising promotions
  • Manage local and outer market advertising budget
    • Updates budget and manages changes to the budget throughout the year
  • Develop and maintain a comprehensive and up-to-date list of media outlets and rate-cards for local and out of market advertising opportunities
  • Serve as point-of-contact for all account executives for media outlets
  • Negotiate best price for each placement
  • Ensures the museum’s image and brand is representative of the diverse audiences we serve
  • Maintain records of MCM’s press, publications, printed materials, and advertising
  • Assist in the creation and tracking of ROI documentation for donor supported activities


Qualifications and Skills:

  • Bachelor’s degree is required. Two years of successful demonstrated management or leadership experience in a museum, pre-school, elementary school, day care or camp organization is preferred.
  • A commitment to informal education and experiential-learning
  • Flexible hours and willing to travel
  • Proven ability to provide outstanding customer service in fast-paced setting and act quickly in a challenging situation
  • Proven ability as an enthusiastic team leader and mentor committed to staff learning and development
  • Proven ability to initiate and follow-through on projects independently
  • Proven ability to work with diverse public


The Mississippi Children’s Museum is a 501(C)3 organization with the mission of providing unparalleled experiences that ignite a thirst for discovery, knowledge, and learning in all children. To apply, please submit cover letter, resume and the names and addresses of three or more professional references to:

  • email: careers@mcm.ms
  • fax: (601) 709-2603
  • mail: Mississippi Children’s Museum, Attention: Careers PO Box 55409, Jackson, MS 39296

Nominate PRAM Central members for annual chapter awards

by Sandi Beason

Tomorrow is the deadline to nominate your fellow PRAM Central members for the 2017 PRAM Central Outstanding Professional of the Year awards. Awards will presented in the following categories:


  • Emerging Practitioner Award (up to 5 years of PR experience)
  • Practitioner Award (between 5-15 years of PR experience)
  • Advanced Practitioner Award (more than 15 years of PR experience)


Chapter members may nominate one candidate in each of the three categories. Nominees will then be asked to complete an application form that details their accomplishments. To nominate a fellow member (or yourself) you only have to list the person’s name, email address and their place of employment on the attached nomination form and email the form to Jean Cook, APR, at jcook@mdek12.org. The deadline to submit nominations is Dec. 1, 2017.

PRAM Call for Nominations 2017.

View past PRAM Central Outstanding Professional of the Year awardees.

University of Mississippi Medical Center looking for a Senior Marketing Specialist

by admin

The University of Mississippi Medical Center (UMMC) is looking for a Senior Marketing Specialist.

Position Summary:
Provides planning, development, and coordination of internal and external communication projects, programs, and events to statewide and regional audiences. Works to support the UMMC missions of education, research, and healthcare.

Education and Experience:

  • Bachelor’s degree in journalism, communication, marketing, or related field
  • Three years of related experience
  • Work requires creative thinking and writing, superior written and verbal communication skills, and the ability to work independently and with a diverse group of people and departments. Must be able to plan, develop, and coordinate multiple projects in fast-paced environment. Must have working knowledge in conducting interviews, research methodology, and applying principles and applications. Needs working knowledge and experience of website construction and web-based communication tools.

Apply online at umc.edu. Search req no. 83728.


Marketing Coordinator – Magnolia FCU in Jackson

by Sandi Beason

Magnolia Federal Credit Union is hiring a Marketing Coordinator in its Jackson office. This person will assist the head of Marketing by coordinating and executing the company’s marketing, communications and public relations.

Major Duties and Responsibilities

  • Adheres to annual marketing plan and budget while coordinating the development of the company’s promotions and special events.
  • Develop and maintain proficiency in various software programs for production, design and tabulation of various marketing pieces and research materials. This includes maintenance of the website and other internal systems use for promotion of the company. Additionally, this includes developing and maintaining the ability to manage and update Space Age web and home banking site.
  • Assist in the business development of the company, to include participating in business development activities focused on increasing customer and potential customer awareness of the company’s products/services.
  • Creates and manages comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility and membership. Monitors trends in social media–tools, trends, and applications–and appropriately applies that knowledge to increasing the use of social media by Magnolia Federal Credit Union members and potential members. Manages online communities on the credit union’s behalf using, but not limited to Facebook, My Space, You Tube, Twitter, Pinterest, Google+, and other social media, by uploading relevant content daily while tracking metrics and relevant conversations. Incorporates captivating social networking and interactive media features into all marketing delivery channels and messages when appropriate. Measures the impact of social media on the overall marketing efforts.
  • Assists with copywriting to include but not limited to writing, editing, and proofreading content as part of the production of assigned digital, print, and other projects
  • Coordinate the marketing research for the organization. This includes the annual member survey, closed account surveys, phone interviews, and the evaluation of marketing and public relations campaigns.
  • Coordinate and execute a financial literacy program at participating schools.
  • Responsible for the development and management of the company’s youth and teen programs. This includes special events, marketing materials and tracking of the programs.
  • Participate in public and community relations activities to promote the company.
  • Manage the promotion and participation in the credit union’s fundraising efforts including but not limited to food drives, Credit Union for Kids, charity walks, etc.
  • Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control


Two to five years of similar or related experience, including time spent in preparatory positions.

Computer experience necessary in the following software – Microsoft Word, and Excel. Graphic design experience preferred in Photoshop, other Adobe Creative software.


A two-year college degree or completion of a specialized course of study at a business or trade school.

Interpersonal Skills

A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers, direct and indirect reports and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.

Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not a contract and should not be construed as a guarantee of employment for any specific period of time.

Magnolia Federal Credit Union is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color, religion, sex/gender, national origin, disability, age, or any other category protected

Job Type: Full-time

Required experience:

  • Marketing: 2 years

For more information or to apply, please click here.

November 2017: Panel Discussion, Communicating Disasters (Utility, Nonprofit and Government Agencies)

by Sandi Beason

Join us for a panel discussion on Communicating Disasters, with speakers from utility, nonprofit and government agencies. The panel is moderated by PRAM Central President-Elect Rob Pettit.

Meeting information
The meeting will take place 11:45 a.m. on Wednesday, Oct. 25, in Jackson’s Capital Club. The Capital Club is located at 125 S. Congress Street, on the 19th floor.

$16 for members who RSVP
$18 for guests
$18 for members who RSVP after deadline or who RSVP and don’t attend

(We can accept cash, check, credit and debit card payments on site!)


About our panelists:

Jarrod Ravencraft

Jarrod Ravencraft

Mr. Ravencraft is a strategic communications professional and educator in the field of public relations with experience in brand management, marketing, advertising, crisis communication, media relations, digital engagement and issues management. He is an experienced leader in managing and developing communication plans and programs, and has provided leadership service to the public relations profession at local, state, regional and national levels. He currently serves as Director of the Public Affairs Division for the Mississippi Department of Transportation, previously served as Regional Director of Communications for the American Red Cross and was employed at Mississippi State Hospital for 11 years serving as Strategic Planning Director, Human Resources Director and Public Relations Director. During his career, Ravencraft has worked in transportation, healthcare, government and education, and in nonprofit and for two of Mississippi’s largest advocacy agencies. 

Last year, he was named the National Transportation Communicator of the Year by the American Association of State and Highway Transportation Officials. He has a master’s degree in communication from MC, a bachelor’s degree in journalism with an emphasis in public relations and a minor in marketing from the University of Southern Mississippi and an associate’s degree from Hinds Community College. He is a graduate of the Mississippi State University John C. Stennis Institute of Government State Executive Development Institute and the Mississippi Certified Public Manager Program. Ravencraft is a Past President of the Southern Public Relations Federation (SPRF), Public Relations Association of Mississippi (PRAM) and the organization’s Central Chapter in Jackson, and the Mississippi Hospital Association’s Society for Health Care Marketing and Public Relations. He has been honored by the National Council for Marketing and Public Relations, The Davey Awards, Council for Advancement and Support of Education, Southern Public Relations Federation, Public Relations Association of Mississippi, Healthcare Marketing Report and College Public Relations Association of Mississippi.


Nicole Bradshaw

Nicole Bradshaw, APR

Nicole Bradshaw, APR, became Entergy’s corporate social media manager in February 2017. In this role, she manages and supports a matrixed team that deploys content across more than 20 social media feeds.

During the two weeks that Hurricane Harvey impacted the company’s service area and customers, the team made more than 1,700 social media posts (brand posts and customer responses). These messages had a total reach of more than 7 million impressions, resulting in more than 29 thousand likes, comments, shares or clicks. At the end of the restoration, even though some customers had been without service for as much as nine days, user sentiment was 89 percent positive/neutral and 11 percent negative.

Nicole has 17 years of experience in public relations and has been active in CPRAM, PRAM and SPRF for more than a decade. She currently serves as PRAM Central’s Past President, and she received the PRAM Central President’s Award in 2005 and 2014.

Prior to her work at Entergy, Nicole was Director of Public Relations and Marketing for the 2006 USA International Ballet Competition, where she represented one of Jackson’s tourism jewels and welcomed sold-out crowds to Thalia Mara Hall. She’s also served as Associate Director of Public Relations at Millsaps College, where she leveraged the school’s rich past and bright future to attract some of the largest incoming classes of students in the College’s history.


Jon Kalahar

Jon Kalahar, APR

Jon Kalahar is the Divisional Communication Director for The Salvation Army of Alabama, Louisiana, and Mississippi located in Jackson, Mississippi. He is a 1995 graduate of Mississippi State University with a Bachelor’s degree in Communication. Jon worked in television for 15 years after graduating from MSU in Jackson, Birmingham, Alabama, and Columbus, Georgia. He returned to Jackson where he reported on state politics as statewide reporter for WLBT-TV.

Jon has worked for The Salvation Army since May, 2014. His position transitions to public information officer during disasters. He earned his Accreditation in Public Relations in 2016 and is a member of PRAM.

Jon and his wife, Samantha live in Madison with their five children.