June Chapter Meeting: Branding and Marketing Lessons from Hal & Mal’s SG Ashcraft

Join us at PRAM Central’s June meeting as Sarah Grace “SG” Ashcraft will break down the rebrand of historic Jackson restaurant and venue Hal & Mal’s along with branding Hal & Mal’s LIVE and The Walk-In from scratch. She’ll also touch on content and social media strategy, operating as a “one-man band,” and more.

Lunch this month includes jambalaya, green beans, salad, and a dessert tray, as well as networking with fellow PR professionals.

SERVICE PROJECT OPPORTUNITY: We will be collecting bars of Dove soap at the meeting to benefit the Youth Detention Intervention Program at Baptist Children’s Village & Family Ministries. This volunteer program provides toiletries and other essentials to youth detention centers across Mississippi, aiming to build relationships by meeting basic needs and expressing compassion. 

About SG Ashcraft

Venue & Marketing Manager | Talent Buyer

Hal & Mal’s | Hal & Mal’s Live | The Walk-In | Campbell’s

SG Ashcraft is the Venue Manager and Marketing Coordinator for Hal & Mal’s, The Walk-In, and Campbell’s Bakery in Jackson. As a Mississippi native, she is passionate about elevating the state’s capital and bringing a fresh perspective to its historic businesses while staying true to their roots.

With a decade of experience in retail, live events, and social media, she specializes in building and maintaining community engagement across restaurants, bakeries, and entertainment spaces.