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PRAM Central is proud to announce sought-after crisis/risk communications strategist and media trainer Lauri-Ellen Smith, APR will be leading a seminar for professionals Wednesday, November 13 at The Capital Club in Jackson.

  • What: “Crisis Response: What Every PR Expert Should Know & Do” Workshop

  • Who: Presented by PRAM Central; Led by Crisis Response Expert Lauri-Ellen Smith, APR

  • When: Wednesday, November 13, 8:00 a.m. – 11:30 a.m.

  • Where: The Capital Club, 125 South Congress Street, Jackson, MS 39215

Register OnlineCLOSED


This event is open to both PRAM members from around the state and non-members, and we’ve extended early bird registration for $45 for PRAM members until Thursday, October 31.


Early Bird (by Oct. 31): $45

Members: $55

Non-Members: $65

Students: $45


Spend the morning in a Mock Joint Information Center (JIC), led by one of the nation’s most respected JIC experts who has served as a spokesperson for Super Bowl XXXIX safety and security, two high profile murder trials, numerous hurricanes and tropical storms, and a riot outside a Florida movie theater.

  • What FEMA Expects – the PIO curriculum has changed. Tips for navigating their programming so it works for you and your organization

  • What Is Your Reality At Home? – How to serve your organization/client and ‘the incident’ with ease, all at once. Tips for Planning for the All Hazards.

  • Role Playing – from monitoring social media; creating B roll for commercial media; advising incident/unified command; and keeping the public we serve well informed.

  • Table Top Exercises are the “safe place” for PIOs – this is where we share, learn, and make our mistakes


About Lauri-Ellen Smith, APR

Lauri-Ellen Smith, APR’s "hands on" experience running Joint Information Centers began with Super Bowl XXXIX, serving as lead spokesperson for the event's Safety and Security in a post 9-11 world, and she hasn't stopped since. Smith has participated in more than 20+ Incident or Unified Commands, ranging from hurricanes to internationally covered, high profile murder trials (2) during her tenure as the appointed press secretary to two elected Sheriffs in Florida.


A sought-after crisis/risk communications strategist and media trainer for C-Suite members and subject matter experts, Smith is enjoying life and work from her new home on the Mississippi Gulf Coast after relocating in 2018 from Florida where she led the PIO unit at one of the nation’s largest law enforcement agencies, was a health system PR/Marketing Director, and lobbied at the state level (physician self-referrals) and at the federal level (HIPAA and tort reform).


For the past 18 months she has served as Community Relations Director for a municipality on the Coast. Today, she focuses on growing her consulting business helping clients (governments, agencies, and private corporations) with their integrated marketing/communications and public affairs programming including: polishing PIO staffs' functionality and JIC skills; training spokespersons; developing social media performance matrices and social media policies, advising clients on their reputation management, and legislative/public policy strategies.


Smith serves on the Board and Executive Committee of PRSA's Public Affairs and Government Section, which she has twice chaired. She is the 2015 recipient of the Lloyd B. Dennis Distinguished Service Award in Public Affairs, PRSA’s highest honor for PAO’s and PIOs. She earned her bachelor’s degree from the nationally-ranked PR program at the University of Florida College of Journalism and Communications, and served on their Advisory Board for several years. She is a graduate of FEMA’s Advanced PIO class and has been accepted into their 2020 Master’s PIO cohort.

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