2021 CHAPTER GOALS

ACCREDITATION

Goal: Create an environment that encourages members to pursue accreditation.

  • Assist APR candidates in obtaining accreditation/encourage others to seek accreditation.

  • Hold at least one APR-maintenance event for members and explore collaborations for statewide virtual panel. 

  • Promote accreditation to membership throughout the year through chapter meetings, newsletters, website blog posts and social media.

  • Support newly accredited member through earned and owned media

  • Maintain and increase PRAM Central’s online and social media APR resources, including updating the accreditation list.

CHAPTER MANAGEMENT

​Goal: Continue to identify and improve efficiencies in how we manage our chapter and make more processes electronic, turn-key and easily transitional between boards.

  • Continue developing the monthly budget activity report to better track income and expenses by each budget category in order to ensure adherence to annual budget.

  • Maintain our financial stability by keeping a minimum running monthly balance of $7,500.00.

  • Explore the best method for new and renewing members to pay dues online easily and more efficiently, whether via website, or better use of PayPal.

  • Review, refine and formalize our process for scheduling and promoting monthly chapter meetings – a process that encompasses the roles of several board members and has evolved in the past year as we have switched to virtual meetings.

  • Develop and compile Standard Operating Procedures for each board member’s duties into a single document to facilitate smooth transitions for future board members.

COMMUNICATION
Goal: Increase the promotion of our chapter and increase communication with chapter members through both traditional and digital strategies and tactics.

  • Create chapter imagery and communication pieces honoring the chapter’s brand stands and templates – Feb 2021 through Jan. 2022. 

  • Promote and publish socially chapter meeting data at least 1 week preceding the meeting. 

  • Publish and post shared job openings within 3 business days. 

  • Create YouTube channel for the chapter under the PRAM Central MS Google account in the first quarter of 2021.

  • Populate the profile data about PRAM Central in second quarter 2021. 

  • Post monthly to the channel the recording of chapter meeting.

  • Migrate 2020 videos (from previous channel under a member’s Google account) to the official channel before 2021 term concludes. 

  • Disseminate press releases for chapter news.

  • Board of Directors installation – February 2021

  • Outstanding Professionals Awards – February 2021

  • Prism Award Winners (won by PRAM Central) – 15 days following awards.

  • Chapter Awards (won by PRAM Central) – 15 days following awards

  • Lantern Awards (won by PRAM Central) – 15 days following awards

  • Run report on Facebook insights from latter 2020 and craft goal of increasing post engagement by 2%.

  • Foster engagement in PRAM Central Facebook Discussion Group with monthly conversation-starter post. 

  • Promote among membership Gmail address for direct access to board of directors at least once per quarter. 

  • Cross promotion of other chapter’s virtual meetings and PRAM state events shared socially.

  • Safely catalog and provide chapter brand standards and templates for future VP Communication successors at term end. 

 

MEMBERSHIP
Goal: Provide members with opportunities to grow professionally and connect with a broad network of communications professionals with a diverse range of experiences and skillsets.

 

  • Recruit at least 25 new professional members (21% increase over 2020 total of 118 professional members).

  • Recruit at least 15 student members (7 student members in 2020; 51 in 2019).

  • Achieve 75% renewal rate by May 2021 PRAM State Conference.

  • Communicate benefits of membership via PRAM Central newsletter and social media.

  • Document renewal process and further automate using online tools.

PROGRAMS

Goal: Ensure that the chapter’s monthly meetings and other development opportunities are informative, provide value to members and represent a diverse perspective of thought skillsets.

  • Develop a schedule of diverse monthly speakers to increase attendance at monthly chapter meetings.

  • Develop a survey to evaluate programs and upcoming 2021 meeting offerings. Analyze for insights to guide format decisions and speaker topics throughout the year.

  • Provide members with at least one workshop and/or other professional development opportunity.

 

PROJECTS
Goal: Promote local, state and regional award opportunities that provide members the ability to communicate the value of their work to a broader audience both within their organization and among their peers

  • Establish an awards committee in September.

  • Move the call for nominations to October or earlier in the Fall.

  • Organize the active membership roster to identify eligible practitioners for each award.

  • Deadline for applications Nov. 15 or earlier.

  • Make every effort to inform PRAM Central Award winners about the other awards such as Prism and the deadlines. Coordinate with their awards chairman for state PRAM to ensure timely notifications of deadlines.  

EDUCATION
Goal: Continue offering college students opportunities to participate in chapter events

  • Organize at least one event to connect members with students

  • Nominate a PRAM Central member for the SPRF Educator of the Year Award

  • Create a speaker database composed of chapter APRs who have topics they are SMEs on. Offer this resource of speakers to local college/university classes/student PRAM chapters.

 

Student Engagement 

 Establish a Mentors Committee

  • Revive the speaker database as a Speakers Bureau (PRAM-In-Education) that will enlist and encourage PRAM Central members to serve as a ready resource as speakers for local colleges and universities to use in classrooms.   

  • Sponsor Chat meetings with students outside of the classroom 

Mentors Program

  • Encourage each PRAM Central practitioner to consider serving as a mentor to student members of PRAM.  Mentors could establish a relationship with their mentee or group of students who are interested in pursuing a career in a specific area in which the mentor is an expert or is practicing in that area now.  

  • Allow students to interview PRAM Central members about their careers (Resume Interview) or have a practitioner speak about trends in their area of expertise.

  • Make the interviews available to the came colleges and universities to use in their classes.

PUBLIC SERVICE
Goal: Provide members with the opportunity to engage with the community around us through professional and service events.

  • Organize at least two public service events in 2021.

  • Organize at least one social event for members, inviting potential members to join.